Watchmen goes viral

By John McDaid | Saturday, 14 February 2009

With the release of Watchmen now less than three weeks away, WB has debuted an online viral marketing effort, comprising a web site for the fake newspaper "The New Frontiersman" and an associated Flickr stream, as well as a couple of videos on a YouTube channel. Oh, and of course, there's a widget:


As of right now, the only local theatre listing for March 6 is the Regal Cinemas in Swansea, and if you want to see it in iMax, it looks like you may have to head up to Jordan's in Natick.

Resources:
Official WB site (newly updated)
I Watch the Watchmen (downloads)
The New Frontiersman (fictional 1985 newspaper)
New Frontiersman on Flickr (some tasty fake artifacts)

Tags: 
Localblogging, 02871, RI, drooling fanboy squee

Comments

Chris

Sat, 02/14/2009 - 3:05pm

Saw "The Dark Knight" in Imax on 42nd St last weekend and there was a long Watchman trailer - the imax projection and sound are totally worth the trip - it's not just a bigger screen, it's a much sharper image and a really punchy sound system.