Having grown up around the corner from an extremely authentic Brooklyn pizza parlor, the kind of place that grew their own tomatoes in a little back yard garden, I will be interested to see how Dominos has implemented "Brooklyn-style pizza." The commercials certainly make some powerful claims.

They've also ticked off long-time Brooklyn borough president Marty Markowitz.

“It’s a multinational right-wing company, mass marketing the Brooklyn attitude with obsolete ethnic stereotypes, not to mention flimsy crusts,” he said through a spokesman. -- via the New York Times

And don't get me started on what Dunkin Donuts calls bagels...