Portsmouth Council candidate uses Town anniversary logo in signs

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At least two signs for Independent Town Council candidate David Gleason contain the official logo used by Portsmouth for its 375th anniversary celebration. The signs — located on West Main Road and Union and on Park Ave next to the landfill — appear to have been made by attaching a Gleason campaign message to existing Portsmouth 375 signage.

I sent the following e-mail to the co-chairs of the Portsmouth 375 Committee, the Town Administrator, and the Town Council, cc'ing local media.

From: jmcdaid@torvex.com

Date: Sat, 25 Oct 2014 08:24:31 -0400

To: taiping35@cox.net, ggump1@verizon.net, JKlimm@portsmouthri.com, jseveney@portsmouthri.com, jblaess@portsmouthri.com, mbuddemeyer@portsmouthri.com, dgleason@portsmouthri.com, khamilton@portsmouthri.com, mmagee@portsmouthri.com, contactlizpedro@aol.com

Cc: jmcgaw@eastbaynewspapers.com, johnson@newportri.com

Subject: Misuse of Portsmouth 375 logo for campaign material by David Gleason

To the Portsmouth 375 Committee and Town Council:
As a founding member of and donor to the Portsmouth 375 Committee, I am outraged that the official logo developed by Roskelly is being used on campaign signs by Town Council candidate David Gleason (See attached photo).

This beautiful, award-winning logo was developed by Roskelly, Inc. as a non-partisan representation of our town, and it was intended to celebrate our whole community, as its use in many communications and official materials over the past years attest.

Using it in political advertising degrades the brand equity of this mark and does irrevocable damage to this important symbol. I'm publicly calling on Mr. Gleason to remove this from his signs, and I urge Portsmouth's Council and administration to support this position.

Best Regards.

Full disclosure: There's not much in politics that makes me lose my cool. Most of the time, I can just accept that, hey, sketchy stuff happens. But this is different. Roskelly did such a beautiful, poetic mark for the Town's 375th anniversary celebration that it makes me really angry to see it reduced to political signage.